![]() ![]() A 2-part vaccine - freeze-dried vaccine with chilled liquid adjuvant - that must be mixed prior to administering, it provides good levels of protection against BEF. There is a modified live vaccine for BEF that provides long-lasting protection. Lesions in the lungs may be present in severe cases. Post-mortem examination can either show small amounts of fibrin-rich fluid, or occasionally, an excess of pinkish to blood stained fluid in the heart sac, chest and abdominal cavities, and joint capsules. Post-mortem examination is important to rule out other acute febrile diseases that often occur under the same conditions, such as tick fever. Some animals remain down due to muscle damage or damage to the spinal cord from constant struggling. Animals may go down, with heavy animals in good condition being most affected. Lameness may shift between limbs and joints may be visibly swollen.ĭuring recovery, most affected animals resume eating and drinking. Some secondary bloat may occur due to general inflammation of the abdominal cavity and ruminal stasis. The second stage is muscular stiffness and lameness in 1 or more limbs. ![]() have reduced milk production, especially in dairy cows.stand with their backs arched and heads held low, muzzles extended, drooling saliva.The acute febrile stage appears suddenly and is especially noticeable in dairy cattle. The Asian Utility Week team will be ready and waiting.There are typically 3 recognised stages of bovine ephemeral virus. So far (touch wood), the crowds have always turned up. One that has complete belief in everything they've done to pull it out on the day. I think it takes a special kind of marketer to be an event marketer. Those nerves are always there the night before, but it soon turns to adrenaline when the 6am alarm goes and you're soon stood ready and waiting at the registration desk. Talk about making a difficult job even harder! It's a scary prospect. Yet still we wonder, what if no one turns up on the day? We craft all sort of ways to grant credibility to our claims. We paint a picture with words (I'm the biggest convert to the power of copy writing!), we produce content to create a mini crystal ball of what lessons speakers will deliver. Marketer's are tasked with making it as "real" and tangible as possible. Sometimes even a year, or longer, down the line. That in exchange for their commitment we'll deliver transformational lessons to their business on 2 very specific days of the year. How do you imagine, let alone sell something that? You can't touch it, you can't commit to it's specifications, you can't show somebody a prototype. ![]() Training new marketers recently, I was again reminded of just what challenge is at hand marketing an event. It all starts to look real now, but the same can't be said for the many months beforehand for my team. The builders are in, the rigging is being hoisted and the stands are being constructed, painted and even furnished. More than that, the moment they leave, it ceases to exist again.Īnd so, here I am watching the months of "design" work of our production team take on a physicality. The only thing is, our product doesn't actually exist until the day that everyone turns up. You can argue we're not so different, we provide a service - the curation of business intelligence to guide company strategy and the execution thereof - but we also intrinsically couple this with a physical product. do we sell one of the world's most ephemeral products? Sat in the staff HQ, the night before one of our most critical shows, Asian Utility Week in Bangkok, I find myself again wondering if as event's organisers, and marketers in particular. Synonyms:transitory, transient, fleeting, passing, short-lived, momentary Ephemeral, adjective: lasting for a very short time. ![]()
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